Job Type: [Full-time / Part-time / Freelance]
Department: Digital Marketing / Performance Marketing
Reports to: Digital Marketing Manager / Co-Founder

Job Summary:

We are seeking a data-driven and ROI-focused Meta Ads & Google Ads Specialist to plan, execute, and optimize paid advertising campaigns. The ideal candidate will have hands-on experience managing performance marketing across Facebook, Instagram, and Google Ads platforms. You’ll be responsible for driving traffic, generating leads, and achieving business growth through paid strategies for both in-house and client projects.

Key Responsibilities:

• Plan, launch, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
  
  
• Define KPIs, monitor budgets, and analyze campaign performance to improve ROI.
  
  
• Conduct keyword research, audience segmentation, A/B testing, and bid management.
  
  
• Create ad copies, headlines, and work with the creative team for scroll-stopping visuals.
  
  
• Track conversions, set up pixels and event tracking via Google Tag Manager and Meta Events Manager.
  
  
• Provide detailed campaign performance reports and insights for internal and client review.
  
  
• Stay up to date with platform updates, algorithm changes, and digital trends.
  
  
• Troubleshoot campaign issues and implement improvements in real-time.
  
  

Requirements:

• Bachelor’s degree in Marketing, Advertising, or related field.
  
  
• 2+ years of experience running Meta and Google Ads campaigns.
  
  
• Proficiency in Google Ads Manager, Meta Business Suite, and Analytics tools.
  
  
• Strong understanding of CPC, CPM, ROAS, CTR, CPL, and other performance metrics.
  
  
• Experience with conversion tracking, custom audiences, and remarketing campaigns.
  
  
• Excellent analytical, problem-solving, and communication skills.
  
  

Preferred Qualifications:

• Google Ads and Meta Blueprint certifications.
  
  
• Experience with landing page optimization and tools like Hotjar, Unbounce, or Elementor.
  
  
• Familiarity with CRM tools and email automation is a plus.
  
  
• Prior agency experience managing multiple client campaigns.
  
  

Benefits:

• Competitive salary + performance bonuses
  
  
• Flexible work schedule and hybrid work options
  
  
• Access to ongoing training, certifications, and digital tools
  
  
• Creative freedom to experiment and scale campaigns
  
  
• Opportunity to work with diverse brands and industries